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- <text id=93TT0403>
- <title>
- Dec. 02, 1993: The Global Village Finally Arrives
- </title>
- <history>
- TIME--The Weekly Newsmagazine--1993
- Dec. 02, 1993 Special Issue:The New Face Of America
- </history>
- <article>
- <source>Time Magazine</source>
- <hdr>
- SPECIAL ISSUE:THE NEW FACE OF AMERICA
- The Global Village Finally Arrives, Page 86
- </hdr>
- <body>
- <p>The New World Order is a version of the New World writ large:
- a wide-open frontier of polyglot terms and post national trends
- </p>
- <p>By Pico Iyer
- </p>
- <p> This is the typical day of a relatively typical soul in today's
- diversified world. I wake up to the sound of my Japanese clock
- radio, put on a T shirt sent me by an uncle in Nigeria and walk
- out into the street, past German cars, to my office. Around
- me are English-language students from Korea, Switzerland and
- Argentina--all on this Spanish-named road in this Mediterranean-style
- town. On TV, I find, the news is in Mandarin; today's baseball
- game is being broadcast in Korean. For lunch I can walk to a
- sushi bar, a tandoori palace, a Thai cafe or the newest burrito
- joint (run by an old Japanese lady). Who am I, I sometimes wonder,
- the son of Indian parents and a British citizen who spends much
- of his time in Japan (and is therefore--what else?--an American
- permanent resident)? And where am I?
- </p>
- <p> I am, as it happens, in Southern California, in a quiet, relatively
- uninternational town, but I could as easily be in Vancouver
- or Sydney or London or Hong Kong. All the world's a rainbow
- coalition, more and more; the whole planet, you might say, is
- going global. When I fly to Toronto, or Paris, or Singapore,
- I disembark in a world as hyphenated as the one I left. More
- and more of the globe looks like America, but an America that
- is itself looking more and more like the rest of the globe.
- Los Angeles famously teaches 82 different languages in its schools.
- In this respect, the city seems only to bear out the old adage
- that what is in California today is in America tomorrow, and
- next week around the globe.
- </p>
- <p> In ways that were hardly conceivable even a generation ago,
- the new world order is a version of the New World writ large:
- a wide-open frontier of polyglot terms and postnational trends.
- A common multiculturalism links us all--call it Planet Hollywood,
- Planet Reebok or the United Colors of Benetton. Taxi and hotel
- and disco are universal terms now, but so too are karaoke and
- yoga and pizza. For the gourmet alone, there is tiramisu at
- the Burger King in Kyoto, echt angel-hair pasta in Saigon and
- enchiladas on every menu in Nepal.
- </p>
- <p> But deeper than mere goods, it is souls that are mingling. In
- Brussels, a center of the new "unified Europe," 1 new baby in
- every 4 is Arab. Whole parts of the Paraguayan capital of Asuncion
- are largely Korean. And when the prostitutes of Melbourne distributed
- some pro-condom pamphlets, one of the languages they used was
- Macedonian. Even Japan, which prides itself on its centuries-old
- socially engineered uniculture, swarms with Iranian illegals,
- Western executives, Pakistani laborers and Filipina hostesses.
- </p>
- <p> The global village is defined, as we know, by an international
- youth culture that takes its cues from American pop culture.
- Kids in Perth and Prague and New Delhi are all tuning in to
- Santa Barbara on TV, and wriggling into 501 jeans, while singing
- along to Madonna's latest in English. CNN (which has grown 70-fold
- in 13 years) now reaches more than 140 countries; an American
- football championship pits London against Barcelona. As fast
- as the world comes to America, America goes round the world--but it is an America that is itself multi-tongued and many
- hued, an America of Amy Tan and Janet Jackson and movies with
- dialogue in Lakota.
- </p>
- <p> For far more than goods and artifacts, the one great influence
- being broadcast around the world in greater numbers and at greater
- speed than ever before is people. What were once clear divisions
- are now tangles of crossed lines: there are 40,000 "Canadians"
- resident in Hong Kong, many of whose first language is Cantonese.
- And with people come customs: while new immigrants from Taiwan
- and Vietnam and India--some of the so-called Asian Calvinists--import all-American values of hard work and family closeness
- and entrepreneurial energy to America, America is sending its
- values of upward mobility and individualism and melting-pot
- hopefulness to Taipei and Saigon and Bombay.
- </p>
- <p> Values, in fact, travel at the speed of fax; by now, almost
- half the world's Mormons live outside the U.S. A diversity of
- one culture quickly becomes a diversity of many: the "typical
- American" who goes to Japan today may be a third-generation
- Japanese American, or the son of a Japanese woman married to
- a California serviceman, or the offspring of a Salvadoran father
- and an Italian mother from San Francisco. When he goes out with
- a Japanese woman, more than two cultures are brought into play.
- </p>
- <p> None of this, of course, is new: Chinese silks were all the
- rage in Rome centuries ago, and Alexandria before the time of
- Christ was a paradigm of the modern universal city. Not even
- American eclecticism is new: many a small town has long known
- Chinese restaurants, Indian doctors and Lebanese grocers. But
- now all these cultures are crossing at the speed of light. And
- the rising diversity of the planet is something more than mere
- cosmopolitanism: it is a fundamental recoloring of the very
- complexion of societies. Cities like Paris, or Hong Kong, have
- always had a soigne, international air and served as magnets
- for exiles and emigres, but now smaller places are multinational
- too. Marseilles speaks French with a distinctly North African
- twang. Islamic fundamentalism has one of its strongholds in
- Bradford, England. It is the sleepy coastal towns of Queensland,
- Australia, that print their menus in Japanese.
- </p>
- <p> The dangers this internationalism presents are evident: not
- for nothing did the Tower of Babel collapse. As national borders
- fall, tribal alliances, and new manmade divisions, rise up,
- and the world learns every day terrible new meanings of the
- word Balkanization. And while some places are wired for international
- transmission, others (think of Iran or North Korea or Burma)
- remain as isolated as ever, widening the gap between the haves
- and the have-nots, or what Alvin Toffler has called the "fast"
- and the "slow" worlds. Tokyo has more telephones than the whole
- continent of Africa.
- </p>
- <p> Nonetheless, whether we like it or not, the "transnational"
- future is upon us: as Kenichi Ohmae, the international economist,
- suggests with his talk of a "borderless economy," capitalism's
- allegiances are to products, not places. "Capital is now global,"
- Robert Reich, the Secretary of Labor, has said, pointing out
- that when an Iowan buys a Pontiac from General Motors, 60% of
- his money goes to South Korea, Japan, West Germany, Taiwan,
- Singapore, Britain and Barbados. Culturally we are being re-formed
- daily by the cadences of world music and world fiction: where
- the great Canadian writers of an older generation had names
- like Frye and Davies and Laurence, now they are called Ondaatje
- and Mistry and Skvorecky.
- </p>
- <p> As space shrinks, moreover, time accelerates. This hip-hop mishmash
- is spreading overnight. When my parents were in college, there
- were all of seven foreigners living in Tibet, a country the
- size of Western Europe, and in its entire history the country
- had seen fewer than 2,000 Westerners. Now a Danish student in
- Lhasa is scarcely more surprising than a Tibetan in Copenhagen.
- Already a city like Miami is beyond the wildest dreams of 1968;
- how much more so will its face in 2018 defy our predictions
- of today?
- </p>
- <p> It would be easy, seeing all this, to say that the world is
- moving toward the Raza Cosmica (Cosmic Race), predicted by the
- Mexican thinker Jose Vasconcelos in the '20s--a glorious blend
- of mongrels and mestizos. It may be more relevant to suppose
- that more and more of the world may come to resemble Hong Kong,
- a stateless special economic zone full of expats and exiles
- linked by the lingua franca of English and the global marketplace.
- Some urbanists already see the world as a grid of 30 or so highly
- advanced city-regions, or technopoles, all plugged into the
- same international circuit.
- </p>
- <p> The world will not become America. Anyone who has been to a
- baseball game in Osaka, or a Pizza Hut in Moscow, knows instantly
- that she is not in Kansas. But America may still, if only symbolically,
- be a model for the world. E Pluribus Unum, after all, is on
- the dollar bill. As Federico Mayor Zaragoza, the director-general
- of UNESCO, has said, "America's main role in the new world order
- is not as a military superpower, but as a multicultural superpower."
- </p>
- <p> The traditional metaphor for this is that of a mosaic. But Richard
- Rodriguez, the Mexican-American essayist who is a psalmist for
- our new hybrid forms, points out that the interaction is more
- fluid than that, more human, subject to daily revision. "I am
- Chinese," he says, "because I live in San Francisco, a Chinese
- city. I became Irish in America. I became Portuguese in America."
- And even as he announces this new truth, Portuguese women are
- becoming American, and Irishmen are becoming Portuguese, and
- Sydney (or is it Toronto?) is thinking to compare itself with
- the "Chinese city" we know as San Francisco.
- </p>
-
- </body>
- </article>
- </text>
-
-